Legacy / RSA: The Half Biscuit

To remind Australians and New Zealanders that Anzac Day should be shared together, we split the traditional Anzac biscuit in two to create The Half Biscuit. One half went to Australia, the other to New Zealand.

  • Half Biscuit on social media

As a limited-edition promo item, The Half Biscuit was available on Anzac Day at major sporting events featuring both Australian and New Zealand teams. When you enjoyed a Half Biscuit, someone from the other side of The Tasman Sea was enjoying the other half with you.

Let's not forget the true meaning of ANZAC Day
  • Half Biscuit logo
Cannes Recognition • VMLY&R Melbourne

1 Bronze: Outdoor

3 Shortlists: Outdoor, Direct, Media

  • Giving half biscuits away
  • Photo of two leaders sharing a biscuit.
  • Photo of two ladies joining biscuits.