We partnered with Brazilian soap operas, and whenever a fictional abuse happened, the actress performing the victim would alert other potential victims about the right procedure to be followed after an assault during the commercial break. We also implemented a Google tool to geolocate rape reports for immediate assistance at hospitals and police stations.
In this tragic reality, we need more than just a campaign. We need a law.
3 Bronze: Health & Wellness, Sustainable Development Goals, Glass Lion for Change
1 Shortlist: Brand Experience & Activation