Ministerio de Salud Chile: The Commercial That Saves Lives

Young people love fame and recognition, so in order to reach them we call them to an audition to star "The Commercial that Saves Lives", where they only needed to be between 15 and 29 years old.

Once they arrived at the casting, we asked for one last requirement: to be tested for HIV. Achieving that for the first time thousands of young people took the test simultaneously.

100,000 young people ages 15 and 29

Cannes Recognition • VMLY&R Santiago

1 Bronze: Brand Experience & Activation