So we said goodbye to the bikinis, making headlines in every major news publication and sparking conversation around the world. Liberated from its beauty-focused components, the competition’s structure changed completely, instead highlighting candidates’ achievements and platforms. It refocused the organization on its core values of women’s empowerment, leadership and scholarship, and paved the way for Miss America 2.0.
Miss America enters the era of wokeness.
1 Bronze: PR
2 Shortlists: Glass: The Lion for Change, Brand Experience & Activation