No-squeak Basketball

It doesn't matter if it's professional basketball or friends playing in the backyard, we can hear sneakers squeaking on the court in every basketball game. This sound stands out even more on TV broadcasts. So, VMLY&R and GTB used that fact to talk about AdvanceTrac — Ford's echo sports electronics to Millie control

Partnering with NBB, Brazil's basketball league we built structure to record the sound coming from inside the court in all five games of the finals between France and Flamengo. Having total control of each audio channel, we removed the sound of sneakers from the broadcast on Fox Sports, using squeaking on the court to talk about anti-skid on the streets.

• $10.4 million in earned media coverage
• 3,143,227 impressions