RIP Simon

The problem is, they view death as a distant, irrelevant issue. As a real-time demonstration of the unpredictability of life, and the significant benefits of life insurance, we killed Life-Direct’s long-standing mascot, Simon.

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RIP Simon. He left our hearts, plus unclaimed life insurance.
LifeDirect logo
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Cannes Recognition • VMLY&R New Zealand

2 Bronze: Direct, Media

1 Shortlist: Brand Experience & Activation

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  • Brand preference 44% increase
  • 17,000+ microsite visits
  • visits 32% increase