The problem is, they view death as a distant, irrelevant issue. As a real-time demonstration of the unpredictability of life, and the significant benefits of life insurance, we killed Life-Direct’s long-standing mascot, Simon....Read MoreRIP Simon. He left our hearts, plus unclaimed life insurance....Read MoreCannes Recognition • VMLY&R New Zealand2 Bronze: Direct, Media1 Shortlist: Brand Experience & Activation...Read More