Crafted codes triggering specially composed sound experiences

This work was created by geometry Ogilvy Japan parentheses (a VmlY&R COMMERCE company)

As Japanese have turned to domestic travel due to the pandemic, Spotify in Japan saw an opportunity to deeply connect and provide heightened audio experiences, while introducing Spotify codes in new and unexpected ways.

By creating codes which draw upon local culture and tradition, Spotify has reacquainted Japanese with local sounds, but in modern expressions which elevate experiences and set the brand apart from other streaming services.

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