Soundproof Posters

  • Four soundproof Rolling Stone posters featuring rock ‘n roll superstars
Studio-grade soundproof band posters

To save beginner guitar players from the complaints of angry neighbors, parents and siblings, Rolling Stone created Soundproof Posters: a series of band posters made entirely out of studio-grade acoustic foam. The idea was to use an already common teenage behavior — decorating their bedrooms with their music idols — to create a sound absorption layer that isolates the room, allowing players to practice and naturally claim their rightful place as the next generation of rock ’n’ roll superstars.

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Inspiring guitarists throughout Brazil resulted in 62% increase in engagement and 10% growth in Rolling Stone's follower base.

The four designs were inspired by legendary players and transferred to the foam using a new production method specially developed for the project, mixing 2D and 3D techniques. The Soundproof Posters launched as a “best riff wins” promo on Instagram to drive brand engagement and grow Rolling Stone’s follower base.

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  • Soundproof Poster that says ‘some guitar players changed the world of rock forever.’
    Soundproof Poster that says ‘some guitar players changed the world of rock forever.’
  • Soundproof Poster that says ‘Rolling Stone Presents’
    Soundproof Poster that says ‘Rolling Stone Presents’