Together, We Can Fight Hunger

The pandemic caused the closure of thousands of shops in Peru, leaving nearly half of the country's population unemployed. Thousands of Peruvian families receive meals from neighborhood associations that prepare donated food. 

VMLY&R Peru and its client Cerveza Cristal launched a campaign to gather used aluminum cans and melt them to produce pots, which are filled with food and distributed in the most affected areas. The brand installed collection points in supermarkets and called on people to donate their cans.