And we made the donation process really easy: with a click of a button on the Tooth Fairy’s address, we would send them a sealed letter/consent form, so that people could ship their baby teeth directly to The Tooth Fairy at FOUSP, free of charge.
The Tooth Fairy finally revealed where she lives. Now children can ship their baby teeth directly to her.
1 Silver: Health & Wellness
2 Shortlists: Brand Experience & Activation, Direct