Velveeta

"Romance InstaNovellas"

Four mock covers of Velveeta novels

The Velveeta team at VMLY&R Chicago has a remedy for those looking to indulge in some good reading while social distancing. The team recently wrote four romance insta novellas — and two of them launched on Velveeta’s Instagram highlights last week. In the first two stories, things get heated as a bachelorette returns home to mend a broken heart and a big city fashionista finds love in a melty place. The other two parts of the series, “Two Shades of Gold” and “Cravings of the Crown,” will launch soon.